
Datsun India
Datsun: Affordable and reliable cars for the Indian market.
About Us
- Datsun, a Nissan marque, relaunched in 2012 focusing on affordable, fuel-efficient vehicles for emerging markets, initially targeting India's growing middle class with the GO hatchback and GO+ MPV. - Leveraging Nissan's expertise, Datsun tailored its offerings to Indian consumer needs and preferences, emphasizing affordability, reliability, and fuel efficiency through cost optimization and strategic partnerships. - Despite initial ambitions, Datsun faced challenges including intense competition, fluctuating fuel prices, and evolving consumer preferences, resulting in sales below projections. - This led to a reduced product range, scaled-back marketing, and an uncertain future in India, with ongoing strategic adjustments reflecting Nissan's global repositioning. - Datsun vehicles were assembled in Nissan's Indian facilities.
Vision
To be a leading provider of entry-level vehicles in the Indian market, known for its value and quality.
Mission
To provide affordable and reliable transportation solutions to customers in India.
Culture
- Datsun India's culture likely mirrors Nissan's, prioritizing teamwork, innovation, and customer satisfaction. - The company's emphasis on affordability and efficiency suggests a cost-conscious and results-oriented work environment. - Public information regarding employee benefits, diversity, and workplace atmosphere is scarce.
Specialties & Industries
Open Positions
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