Nielsen
Nielsen is a global measurement and data analytics company that provides information and insights into what consumers watch and buy. They offer a comprehensive suite of products and services encompassing audience measurement across television, digital, and audio platforms; consumer insights derived from retail sales data and consumer panels; and advertising effectiveness measurement. Their solutions help media companies, advertisers, and consumer packaged goods (CPG) manufacturers understand their audiences, optimize their campaigns, and make data-driven decisions. Nielsen's data and analytics are used globally to inform content creation, media buying, product development, and marketing strategies. They employ advanced technologies, including big data analytics and proprietary methodologies, to capture and interpret vast amounts of information, offering clients a detailed and granular view of consumer behavior and market trends.
About Us
- Nielsen Holdings plc is a global leader in audience measurement, data, and analytics, founded in 1923 and consistently adapting to evolving media consumption. - From radio to television, digital platforms, and CPG markets, Nielsen expanded its capabilities to provide comprehensive information using extensive panel data and advanced analytics. - They serve major media companies, advertisers, and CPG manufacturers, helping them understand audiences, optimize advertising, and improve products. - Nielsen offers tailored solutions through its various divisions to address specific market needs and industry challenges. - Their proprietary methodologies allow them to deliver insightful information to clients worldwide.
Vision
To be the leading global provider of information and analytics, empowering clients to make informed decisions and achieve sustainable success.
Mission
To provide clients with the most comprehensive and accurate data and insights to understand consumer behavior and drive business growth.
Specialties & Industries
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