Kantar

Kantar is a leading data, insights, and consulting company. They provide a range of services focused on understanding people and markets globally. Their offerings encompass brand, media, and customer consulting, leveraging advanced analytics and proprietary methodologies to assist clients in making strategic business decisions. Kantar's services are tailored to a wide spectrum of industries, helping companies navigate complexities in areas such as brand equity, customer experience, marketing effectiveness, and market dynamics. They combine diverse data sources – including behavioral, attitudinal, and transactional data – to deliver actionable insights that drive growth and innovation. Kantar distinguishes itself through its global reach, extensive expertise across numerous sectors, and the sophisticated methodologies it employs in market research and strategic consulting. Their offerings are often customized to the specific needs and challenges faced by each client, ensuring solutions are tailored and provide maximum value.