Earthbound Farm
Earthbound Farm is a pioneering and leading brand of organic produce in the United States, widely recognized for its extensive range of organic packaged salads, fresh fruits, and vegetables. Founded in 1984, the company played a crucial role in shaping the organic food movement by making organic produce accessible to mainstream consumers across North America. It operates with a strong commitment to sustainable agriculture, environmental stewardship, and delivering high-quality, safe organic products. As of 2017, Earthbound Farm is part of Danone North America.
About Us
Established by Drew and Myra Goodman on a small, 2.5-acre raspberry farm in Carmel Valley, California, Earthbound Farm rapidly expanded its vision beyond a local farm stand. Starting with organic raspberries and then venturing into specialty greens, the company grew into one of the largest organic produce marketers in the U.S. Their journey involved significant efforts in advocating for clear organic standards and developing large-scale organic farming practices, helping to transform organic food from a niche market into a widely available consumer choice. Their initial success with pre-washed, bagged organic salads was a game-changer for the industry.
Vision
Earthbound Farm's vision is deeply integrated with the broader goals of promoting organic agriculture and sustainable food systems. It aims to continue being a trusted leader in organic produce, inspiring consumers to choose organic options for healthier lifestyles and supporting agricultural practices that contribute to a regenerative and thriving planet. This involves ongoing innovation in organic farming and product development to meet evolving consumer needs while maintaining stringent organic integrity.
Mission
While no specific, publicly declared mission statement from Earthbound Farm as a distinct entity post-acquisition is consistently available, its long-standing operational philosophy and brand identity are rooted in a commitment to "Healthy Food. Healthy Planet." This encompasses a dedication to growing and delivering certified organic produce, promoting sustainable farming methods that enrich the soil and protect natural resources, and providing wholesome, accessible food options that support consumer well-being and environmental health.
Culture
The culture at Earthbound Farm is built upon its foundational values of pioneering organic farming and environmental responsibility. It fosters an environment that values innovation in sustainable agriculture, quality assurance, and a shared passion for organic living. Employees are typically dedicated to the principles of organic integrity, health, and environmental stewardship, working collaboratively to maintain the brand's legacy and commitment to healthy food production.
Specialties & Industries
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