NARS Cosmetics
NARS Cosmetics is a global prestige beauty brand renowned for its innovative and high-performance makeup and skincare products. Founded by French makeup artist and photographer François Nars in 1994, the brand is celebrated for its modern, edgy, and often provocative approach to beauty, emphasizing self-expression and individual artistry. NARS is particularly famous for its extensive range of colors, iconic product names, and luxuriously formulated cosmetics, challenging traditional beauty norms and encouraging bold experimentation.
About Us
- NARS began with 12 iconic lipsticks sold at Barneys New York. - From this modest start, François Nars' vision of audacious self-expression and a 'no rules' philosophy quickly propelled the brand into global recognition. - The brand's product development focuses on innovative formulas, high-pigment colors, and sophisticated textures, making it a favorite among professional makeup artists and beauty enthusiasts worldwide. - NARS was acquired by the Shiseido Group in 2000, which has further fueled its global expansion while allowing the brand to maintain its distinct creative direction and artistic integrity.
Vision
To be the leading voice in innovative and artistic beauty, continually inspiring self-discovery and challenging conventional beauty standards globally.
Mission
To empower individuals to express their unique identity and artistry through innovative, high-performance, and boundary-pushing cosmetics, fostering self-expression and confidence in every individual.
Culture
- NARS's culture, influenced by its founder's artistic background, values creativity, innovation, and individuality, and encourages a fearless approach to beauty, embracing diversity and pushing boundaries. - Employees are typically immersed in a dynamic, fast-paced environment. - As part of the Shiseido Group, NARS also benefits from a global corporate structure that values quality, precision, and global teamwork, while maintaining a creative, independent spirit for the NARS brand.
Specialties & Industries
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