Babylist
Babylist is a leading digital platform dedicated to assisting expecting and new parents throughout their journey. It is best known for its universal baby registry, allowing users to add items from any store, create cash funds for services, and receive personalized product recommendations. Beyond registry services, Babylist offers a wealth of expert-reviewed content, product guides, and community resources designed to inform and support parents as they prepare for and navigate parenthood.
About Us
- Founded in 2011 by Natalie Gordon, Babylist emerged from a personal need for a more flexible and comprehensive baby registry experience. - Unlike traditional registries limited to single stores, Babylist pioneered the 'add anything from anywhere' model, including options for cash funds for diverse needs like childcare or homemade meals. - Over the years, it has evolved into the #1 trusted resource for millions of parents, providing not just registry tools but also unbiased product advice, expert-curated guides, and a supportive community, empowering parents to make confident choices for their families.
Vision
To be the ultimate, trusted, and comprehensive online ecosystem for every expecting and new parent, continually innovating to meet their evolving needs and provide unparalleled support and guidance.
Mission
Our mission is to give parents the best information and most unbiased choices, so they can make confident decisions.
Culture
- Babylist fosters a culture centered around innovation, empathy, and empowering its team to support its core audience: parents. - The company values ownership, continuous learning, and cross-functional collaboration. - It aims to create an inclusive and supportive environment that reflects its mission of helping all parents feel prepared and supported, often emphasizing work-life integration and diversity.
Specialties & Industries
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