New Chapter
New Chapter is a Vermont-based company specializing in the production of organic, non-GMO vitamins, minerals, and herbal supplements. Founded in 1982, the company is known for its commitment to using whole-food ingredients, pioneering the concept of fermented nutrients for enhanced absorption, and adhering to sustainable and ethical sourcing practices. New Chapter operates with a philosophy that blends the wisdom of nature with advanced scientific research to promote holistic health and well-being.
About Us
- Founded by Paul and Barbi Schulick in 1982, New Chapter emerged from a deep reverence for nature and a passion for holistic health. - Their journey began with a focus on delivering the full spectrum of nature's goodness, leading them to innovate in the supplement industry. - They were among the first to introduce fermented whole-food vitamins, believing that nutrients are best absorbed when delivered in their natural, food-matrix form. - Acquired by Procter & Gamble (P&G) in 2012, New Chapter continues to operate with its distinct brand identity, maintaining its core values of organic integrity, non-GMO verification, and sustainable sourcing. - The company is dedicated to meticulous ingredient selection, rigorous testing, and delivering supplements that are both potent and gentle on the body.
Vision
To be a leading voice and innovator in the natural products industry, consistently delivering premium, organic, and science-backed supplements that empower individuals to achieve vibrant health, while fostering a profound respect for nature and sustainable practices.
Mission
To deliver the wisdom of nature, thus alleviating suffering and promoting optimal health.
Culture
- New Chapter's culture is deeply rooted in natural health, scientific innovation, and environmental stewardship, with employees dedicated to core values like organic integrity, quality, and ethical sourcing. - The work environment emphasizes collaboration, a strong commitment to well-being for both consumers and employees, and a drive to positively impact health and the planet. - As a distinct brand under Procter & Gamble, New Chapter retains its original, mission-driven ethos while integrating P&G's corporate professionalism and growth opportunities.
Specialties & Industries
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