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Trell was an Indian short-video and social commerce platform that empowered content creators and enabled users to discover and purchase lifestyle products. It specialized in categories like beauty, fashion, travel, and health, primarily targeting users in India's tier-2 and tier-3 cities with vernacular content.
Vision
To be the leading and most trusted lifestyle social commerce platform in India, creating value for both content creators and consumers through innovative video and commerce experiences.
Mission
While a formal, publicly stated mission statement is not widely available, Trell's operational mission was to democratize content creation and consumption for lifestyle categories in India, enabling social commerce by seamlessly integrating content discovery with product purchases for its target audience.
Specialties & Industries
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