Cotton Incorporated
Cotton Incorporated is a not-for-profit research and marketing company dedicated to increasing the demand for and profitability of cotton. Funded by U.S. upland cotton growers and importers, it serves as the primary resource for cotton information, research, and promotion. Its work spans agricultural research, fiber and textile technology, market intelligence, and consumer marketing programs, all aimed at advancing cotton's position as a preferred fiber globally.
About Us
- Cotton Incorporated operates as the research and promotion company for upland cotton in the United States. - Its core mission is to promote the use of cotton and enhance its competitiveness and profitability. - Through scientific research and targeted marketing programs, the organization works across the entire cotton supply chain—from improving farming practices and fiber quality to developing innovative textile applications and communicating cotton's benefits to consumers. - It is governed by a board of directors comprised of cotton producers and importers.
Vision
While a formal vision statement is not prominently displayed as a standalone section, Cotton Incorporated's activities and stated purpose imply a vision centered on cotton's enduring role as a preferred, sustainable, and profitable fiber choice worldwide. Their continuous investment in research, innovation, and promotion reflects a long-term commitment to ensuring cotton remains competitive and meets evolving consumer and industry demands.
Mission
To increase the demand for and profitability of cotton.
Culture
- Cotton Incorporated fosters a culture focused on innovation, collaboration, and sustainability, driven by a shared commitment to the cotton industry. - It emphasizes scientific rigor in its research, creativity in its marketing efforts, and strong partnerships with growers, textile manufacturers, brands, and retailers. - The organization promotes an environment where expertise in agriculture, textile science, marketing, and business is leveraged to achieve its mission, with a strong emphasis on data-driven decision-making and continuous improvement.
Specialties & Industries
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