NPD Group
The NPD Group was a global market research company providing data, industry expertise, and prescriptive analytics to help clients make informed business decisions across various sectors. Its insights covered consumer behavior, retail trends, and market performance. In 2022, The NPD Group merged with IRI to form Circana, a leading advisor on the complexity of consumer behavior and market dynamics. The 'Apparel & Footwear' segment refers to one of NPD Group's key industry specializations, offering detailed insights into fashion trends, sales performance, and consumer purchasing habits within the clothing and shoe markets.
About Us
- Prior to its merger with IRI to form Circana, The NPD Group was recognized as a premier provider of market information and advisory services. - It served clients across a vast array of industries, including retail, technology, food service, beauty, and more. - NPD's methodology involved tracking actual sales data from retailers and combining it with consumer panel information to provide a comprehensive view of the market. - The company prided itself on delivering actionable insights that enabled businesses to navigate competitive landscapes, identify growth opportunities, and optimize their strategies. - Its legacy of robust data collection and analytical rigor continues within Circana.
Culture
- The culture of The NPD Group, now integrated into Circana, was generally characterized by a data-driven, analytical, and client-focused environment. - Emphasis was placed on accuracy, collaboration, and delivering valuable insights to clients. - Employees often worked in cross-functional teams, leveraging expertise in data science, market analysis, and industry-specific knowledge. - Continuous learning and adapting to market changes were also key aspects of its professional culture.
Specialties & Industries
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