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Follain

Follain

Follain is a prominent clean beauty retailer and product developer, established with a mission to make safe, high-performing beauty products accessible and understandable. The company curates an extensive range of skincare, makeup, hair care, and body care products from various brands, all meticulously vetted against its rigorous "No-List" of over 1,300 questionable ingredients. In addition to offering third-party brands, Follain also develops and sells its own line of eponymous clean beauty products. Follain operates primarily through its e-commerce platform, serving as a trusted resource for consumers seeking transparency and efficacy in their beauty routines.

Boston, Massachusetts, USA
51-200 employees

About Us

- Founded by Tara Foley, Follain emerged from a personal journey to understand and embrace truly clean beauty. - Foley recognized the need for a curated space where consumers could confidently purchase beauty products free from harmful chemicals, without compromising on performance or luxury. - Starting as an online platform, Follain quickly gained recognition for its strict ingredient standards and educational approach, demystifying the complex world of beauty ingredients. - The company's "Follain Standard" involves a thorough vetting process for every product, ensuring it is free from a comprehensive list of potentially irritating or harmful ingredients. - Follain is committed to empowering consumers with knowledge, fostering a community around conscious consumption, and advocating for greater transparency in the beauty industry.

Vision

Follain's vision is to lead the clean beauty movement, becoming the definitive and most trusted source for safe, effective, and ethically sourced beauty products. They envision a future where all consumers have easy access to truly clean options, and where industry standards prioritize health, transparency, and sustainability.

Mission

Follain's mission is to empower individuals to make informed choices about what they put on their skin by providing an expertly curated collection of high-performing, clean beauty products. They aim to make clean beauty accessible and understandable, fostering confidence and well-being without sacrificing efficacy or luxury. The company is devoted to setting a higher standard for ingredient transparency and product safety within the beauty industry.

Culture

- While not explicitly detailed as a dedicated 'culture' page, Follain's values strongly suggest a culture centered on transparency, education, and community. - It likely fosters an environment that is passionate about wellness, sustainability, and ethical business practices; additionally, the company's focus on empowering consumers suggests an internal culture that values learning, open communication, and a commitment to high standards. - Employees are likely to be mission-driven and dedicated to promoting healthier beauty choices.

Specialties & Industries

Clean beauty retailcuration of non-toxic skincaremakeuphair careand body productsdevelopment of proprietary clean beauty product linesingredient transparency and educationadvocating for higher beauty industry standardse-commerceand specialized retail experiences.Retail (Physical / Omnichannel / D2C)B2CProduct Based CompanyPrivate Company

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