Paula's Choice
Paula's Choice Skincare is an internationally recognized beauty company dedicated to creating effective, science-backed skincare products. Founded by consumer advocate Paula Begoun, the brand is known for its ingredient-focused, fragrance-free formulas designed to address a wide range of skin concerns, including acne, aging, sensitivity, and sun damage. The company emphasizes transparency, thorough ingredient research, and educating consumers about skincare.
Vision
To be the global leader in evidence-based skincare, continually innovating and educating consumers on the science behind effective skincare, ensuring healthy and beautiful skin for everyone.
Mission
To empower consumers with the knowledge and products to achieve their healthiest skin, based on scientific research and transparency, by creating smart, safe, and effective skincare solutions.
Specialties & Industries
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