Drunk Elephant
Drunk Elephant is a high-performance, 'clean clinical' skincare brand founded by Tiffany Masterson in 2012. It is renowned for formulating products free from what it calls the 'Suspicious 6' – essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS – believing these common ingredients are disruptive to skin health. The brand focuses on creating biocompatible formulas that support the skin's natural barrier function and allowing it to return to a healthy, balanced state. Drunk Elephant became part of Shiseido Group in 2019.
About Us
- Drunk Elephant was born from founder Tiffany Masterson's personal struggle with skin issues. - Unable to find products that genuinely improved her skin, she decided to formulate her own, focusing on bio-available ingredients that the skin could recognize and utilize. - The brand's philosophy centers on ingredient elimination (the 'Suspicious 6') to allow the skin to reset, combined with highly effective, non-irritating actives. - Acquired by Shiseido in 2019, Drunk Elephant continues to operate with its unique brand identity and product integrity, maintaining its commitment to transparency and skin health.
Vision
To be a leading global skincare brand synonymous with ingredient integrity, skin health, and innovative 'clean clinical' formulations that deliver visible results.
Mission
To create effective, biocompatible skincare products that reset the skin to its healthiest state by avoiding common irritants and sensitizers, and to empower consumers with ingredient knowledge.
Culture
- Drunk Elephant's culture emphasizes transparency, product efficacy, and consumer education. - The brand maintains a playful yet serious approach to skincare, promoting a 'smoothie' approach to mixing products. - It values innovation and maintains a strong focus on its core ingredient philosophy. - The workplace culture reflects its entrepreneurial origins combined with the global reach and resources of its parent company, Shiseido, fostering an environment of creativity and high standards.
Specialties & Industries
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