Avon

Avon is a global beauty company known for its direct selling model, offering a wide range of cosmetics, skincare, fragrance, personal care products, and fashion accessories. With a long history spanning over a century, it has empowered millions of women globally as independent sales representatives. Since 2020, Avon's international operations are part of Natura &Co, a global beauty group.

Key international operations and corporate functions for Avon International are based in London, UK. Avon is part of Natura &Co Holding S.A., which is headquartered in São Paulo, Brazil.

Avon, as a brand within Natura &Co, operates with millions of independent sales representatives worldwide. Natura &Co, the parent group, employs over 35,000 people globally.

About Us

- Founded in 1886 by David H. - McConnell as the California Perfume Company, it was renamed Avon Products, Inc. - in 1939. - Avon pioneered the direct-selling industry, providing a unique business opportunity for women. - Over the decades, it grew into a global powerhouse, known not only for its products but also for its commitment to women's causes, particularly against breast cancer and domestic violence. - In 2020, Natura &Co, a Brazilian multinational beauty conglomerate, acquired Avon's international business, integrating it into a diverse portfolio of brands focused on sustainable and ethical beauty.

Vision

While not explicitly stated as a separate 'vision statement' from its mission, Avon's vision is embedded in its purpose: to be a leading beauty brand that empowers women globally through entrepreneurship and community, making a positive social impact.

Mission

Avon's mission is to champion women, celebrate their individuality, and create a better world for them by providing beauty products and economic opportunities. It aims to empower women through an inclusive and supportive community, fostering self-reliance and confidence.

Culture

- Avon's culture is deeply rooted in entrepreneurship, community, and social responsibility. - It fosters a supportive environment for its independent sales representatives, emphasizing empowerment, flexibility, and direct relationships. - Key cultural aspects include a strong commitment to women's causes, diversity, and a focus on direct customer engagement. - As part of Natura &Co, there's an increasing emphasis on sustainability, ethical business practices, and human-centric values.

Specialties & Industries

Direct SellingMulti-Level MarketingCosmeticsSkincareFragrancePersonal CareBeauty ProductsWomen's EmpowermentSocial ImpactEntrepreneurshipE-commerceB2CDirect-to-Consumer (D2C)Public CompanyMarketing & Advertising Technology (MarTech/AdTech)Fortune 500

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