Iraya
Iraya is a renowned Indian brand specializing in high-quality, natural, and Ayurvedic beauty and wellness products. Founded by the Sadhana Group, it meticulously blends traditional Ayurvedic principles with modern scientific understanding to create a range of skincare, haircare, and body care solutions that emphasize purity, efficacy, and holistic well-being.
About Us
- Established by the Sadhana Group, a company with a rich heritage in natural products and essential oils, Iraya draws inspiration from ancient Indian wisdom (Ayurveda) to craft its offerings. - The brand is committed to ethical sourcing of natural ingredients and traditional recipes, ensuring that each product delivers authentic and effective results while being gentle on both the user and the environment. - Iraya focuses on a 'farm to face' approach, ensuring the purity and potency of its botanical ingredients.
Vision
To become a globally recognized leader in authentic Ayurvedic beauty and wellness, celebrated for its unwavering commitment to purity, tradition, and the harmonious balance of nature and science.
Mission
To revive and present the timeless wisdom of Ayurveda through a range of pure, natural, and effective beauty and wellness products, fostering a holistic approach to self-care and enhancing overall well-being.
Culture
- Iraya's culture is deeply rooted in the principles of Ayurveda, emphasizing natural living, sustainability, and respect for traditional knowledge. - It promotes meticulous craftsmanship, ethical practices in ingredient sourcing, and a strong commitment to product quality and customer well-being. - The company likely fosters an environment that values continuous research and development within the natural and Ayurvedic domains.
Specialties & Industries
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