Sky
Sky Sports is a collective group of subscription television sports channels, a radio station, and a website operated by Sky Group, a division of Comcast. It is the dominant subscription television sports brand in the United Kingdom and Ireland, providing extensive live coverage, news, and analysis across a wide range of sports including football (soccer), Formula 1, cricket, rugby, golf, and boxing.
About Us
- As a cornerstone of Sky Group, Sky Sports is Europe's leading sports broadcaster, dedicated to bringing unparalleled coverage of global sporting events to its audience. - Since its inception in 1991, it has consistently innovated in broadcasting technology and presentation, setting benchmarks for live sports production. - Sky Sports delivers content across multiple platforms, including dedicated TV channels, a comprehensive website, and mobile applications, ensuring fans can access their favourite sports anytime, anywhere. - It is renowned for its exclusive rights to major sporting competitions and its expert punditry.
Vision
Within the broader strategic vision of Sky Group, Sky Sports aims to remain the leading sports broadcaster in the UK and Ireland. It strives to continually innovate in content delivery and presentation, ensuring it provides the best possible sports coverage across all platforms and maintains its position at the forefront of sports media.
Mission
While Sky Sports operates as a brand and division within the larger Sky Group and does not publish a standalone mission statement, its operational mission is to bring fans closer to the sports they love. This is achieved by delivering unparalleled live coverage, in-depth analysis, and innovative broadcasting, enhancing the overall sports viewing experience and fostering a deep connection between audiences and sporting events.
Culture
- Reflecting the broader Sky Group culture of innovation, customer focus, and passion for content, Sky Sports fosters a dynamic, fast-paced, and highly collaborative environment driven by a shared enthusiasm for sports. - The culture emphasizes journalistic integrity, production excellence, and a relentless pursuit of delivering the most comprehensive and engaging sports coverage, with a strong focus on teamwork, creativity, and adapting to the evolving media landscape.
Specialties & Industries
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