PlaceIQ
PlaceIQ is a leading data and technology company specializing in location intelligence. They provide a platform that transforms raw location data into actionable insights about consumer behavior, movement patterns, and lifestyle affinities in the physical world. Their solutions empower businesses across various sectors, including marketing, retail, real estate, and finance, to make smarter decisions by understanding where consumers go, what they do, and how they interact with physical spaces. PlaceIQ's technology enables advanced audience targeting, real-world attribution, competitive intelligence, and site selection.
About Us
- Founded in 2010, PlaceIQ pioneered the use of location intelligence to bridge the gap between digital strategies and real-world consumer behavior. - The company has built a sophisticated platform that processes billions of location-enabled data points daily, leveraging advanced analytics, machine learning, and proprietary methodologies to deliver unparalleled insights. - PlaceIQ's mission is to provide a deeper understanding of real-world consumer dynamics, enabling brands and businesses to optimize their strategies, measure impact, and drive growth by connecting with audiences effectively in the physical world.
Vision
To be the definitive source of truth for real-world consumer behavior, transforming how businesses connect with their audiences and make strategic decisions based on the power of location insights.
Mission
To empower businesses with the most precise and actionable location-based intelligence, enabling them to understand and engage with consumers in the real world more effectively and with greater impact.
Culture
- PlaceIQ fosters an innovative, data-driven, and collaborative culture. - The company thrives on solving complex challenges at the intersection of big data, machine learning, and location analytics. - Employees are encouraged to be intellectually curious, rigorous in their analysis, and committed to delivering high-quality, impactful solutions for clients. - The environment is often described as fast-paced, focused on continuous learning, and valuing technical excellence and creative problem-solving while adhering to privacy-compliant data practices.
Specialties & Industries
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