Superdry
Superdry is a UK-based international contemporary fashion brand that designs, produces, and sells clothing and accessories. It is known for its distinctive blend of vintage Americana styling, Japanese-inspired graphics, and British tailoring. The brand offers a wide range of products for men and women, including outerwear, denim, knitwear, dresses, and accessories, sold through its own stores, concessions, e-commerce, and wholesale channels globally.
About Us
- Superdry Plc, established in 2003 by Julian Dunkerton, rapidly grew from a small fashion startup to a globally recognized brand. - The company is headquartered in Cheltenham, UK, and is listed on the London Stock Exchange. - Superdry focuses on creating high-quality, unique products with an emphasis on meticulous detailing, premium fabrics, and diverse styling. - The brand operates a global multichannel business model, integrating retail, wholesale, and digital platforms to reach customers worldwide. - Superdry is increasingly committed to sustainability, aiming to reduce its environmental impact and source more sustainable materials across its supply chain.
Vision
Superdry's implicit vision is to be a leading global lifestyle brand, renowned for its unique blend of styles, product quality, and distinctive brand identity. This involves expanding its global reach, continually evolving its product offering to meet consumer trends, and integrating sustainability deeply into its operations to build a resilient and responsible future for the brand.
Mission
While Superdry does not publish a single, concise mission statement, its operational mission revolves around creating desirable, high-quality, and iconic products that resonate with a global customer base. The company aims to deliver an exceptional brand experience through its diverse sales channels, underpinned by a commitment to innovation, design excellence, and increasingly, responsible and sustainable business practices.
Culture
- Superdry's culture is often described as creative, dynamic, and fast-paced, reflecting its origins as a design-led fashion brand. - It fosters an environment of innovation, collaboration, and passion for product and customer experience. - The company values diversity, inclusivity, and teamwork, encouraging employees to be entrepreneurial and take initiative. - There's a strong emphasis on retail excellence and adapting to market trends, with a growing focus on ethical practices and sustainability integrated into the workplace values.
Specialties & Industries
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