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Calvin Klein

Calvin Klein

Calvin Klein is an American fashion house founded by designer Calvin Klein and Barry Schwartz in 1968. It is renowned globally for its minimalist, modern, and often provocative aesthetic across a wide range of products including apparel, fragrances, accessories, and home goods. The brand is a major player in the global fashion industry, recognized for its iconic advertising campaigns and its influence on contemporary style.

New York, New York, United States
A large global company. As a flagship brand of PVH Corp., which has approximately 40,000 employees globally, the Calvin Klein brand and its extensive operations, including design, marketing, retail, and licensing divisions, employ thousands worldwide. Estimates suggest over 10,000 employees are associated with the Calvin Klein brand across its various functions and global presence.

Vision

Calvin Klein's vision is to remain a leading global lifestyle brand that continues to define contemporary fashion and inspire individuality across diverse cultures. It strives to innovate and push boundaries in design, marketing, and sustainability, maintaining its iconic status and cultural relevance in an ever-evolving market. This aligns with PVH Corp.'s vision to lead the future of fashion.

Mission

While Calvin Klein's specific mission is deeply intertwined with its parent company PVH Corp.'s broader goals, the brand's essence is to create products that are synonymous with modern, sophisticated, and minimalist design. It aims to inspire individuality and self-expression through its distinctive aesthetic and powerful brand messaging. The overarching mission, as part of PVH Corp., is to 'power brands that drive fashion forward for good,' delivering unparalleled product, consumer, and employee experiences globally.

Specialties & Industries

Fashion apparel (ready-to-weardenimsportswearactivewear)designer underwearfragrancesfootwearaccessories (handbagseyewearwatchesjewelry)and home furnishings. The brand is particularly known for its iconic denim and underwear linesas well as its memorable and often controversial advertising campaigns.B2CProduct Based CompanyMarketing & Advertising Technology (MarTech/AdTech)EnterprisePublic Company

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