ASOS
ASOS (formerly known as 'As Seen On Screen') is a British online fashion and cosmetic retailer. The company primarily sells clothing, accessories, footwear, and beauty products from over 850 brands, including its own range of ASOS Design and ASOS Edition. It operates globally, shipping to customers in over 200 countries and territories from fulfillment centers located in the UK, Europe, and the US.
About Us
- Founded in June 2000 in London, UK, by Nick Robertson, Quentin Griffiths, Andrew Salmon, and Deborah Thorburn, ASOS began with the concept of selling clothes that mimicked celebrity styles seen on screen. - Over two decades, it has evolved into one of the world's leading online fashion destinations, particularly catering to fashion-loving 20-somethings. - ASOS focuses on providing a vast and diverse product offering, seamless digital shopping experience, and staying at the forefront of fashion trends and technology. - The company was listed on the London Stock Exchange's AIM market in 2001.
Vision
ASOS's vision is closely tied to its mission: to continually innovate and expand its global reach and offering to remain the ultimate online fashion destination for its target demographic, making fashion accessible, exciting, and inspiring to young adults worldwide.
Mission
While a single, universally published mission statement may vary, ASOS's core mission revolves around being the world's number one destination for fashion-loving 20-somethings. They aim to empower customers to express their individuality through fashion by offering an unparalleled choice of styles, brands, and products, combined with an engaging and inspiring online experience.
Culture
- ASOS fosters a dynamic, fast-paced, and highly collaborative culture centered around creativity, innovation, and customer-centricity. - It emphasizes diversity, inclusion, and a strong digital-first mindset, encouraging employees to be agile, adaptable, and passionate about fashion and technology. - The company promotes a vibrant, progressive, and open work environment where employees are encouraged to take initiative and contribute to a global brand.
Specialties & Industries
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