Heineken
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. It is one of the world's largest brewers, owning a global portfolio of over 300 beer and cider brands, including its flagship Heineken Lager, Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe, and various local and regional brands. The company operates breweries in more than 70 countries and its products are available in over 190 countries, establishing a significant global presence in the beverage industry.
Vision
While not always explicitly defined as a standalone 'vision statement,' Heineken's strategic direction focuses on becoming the world's leading premium beer company, expanding its brand portfolio, driving sustainable growth, and fostering strong connections with consumers and communities globally. They aim to be the most connected brewer, delivering superior value through innovation and market leadership.
Mission
Heineken's stated purpose is 'To brew the joy of true togetherness to inspire a better world.' This mission guides their efforts to create enjoyable beverage experiences that bring people together, while also committing to sustainable and responsible business practices.
Specialties & Industries
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