Novica
Novica.com is a pioneering online fair-trade marketplace and a leading e-commerce platform dedicated to empowering artisans from developing countries. In partnership with National Geographic, Novica provides a global market for unique, handmade products, including jewelry, apparel, home decor, paintings, and sculptures, ensuring artisans receive fair wages and preserving traditional craftsmanship and cultural heritage.
About Us
- Founded in 1999, Novica was created with the vision to revolutionize the relationship between global consumers and artisans, allowing artisans to sell their creations directly to a worldwide audience, thereby cutting out middlemen and ensuring they retain the majority of the profits. - Its unique alliance with National Geographic bolsters its commitment to cultural preservation and economic empowerment, bridging the gap between diverse global cultures and appreciating traditional art forms. - Novica emphasizes transparency, allowing customers to connect with the personal stories and cultural contexts behind each handcrafted product.
Vision
To be the premier global destination for unique, handcrafted art and gifts, fostering sustainable livelihoods for artisans worldwide and promoting cross-cultural appreciation of traditional craftsmanship.
Mission
To spread happiness around the world by celebrating handmade creations and empowering artisans to build their own businesses. We connect customers with the soulful work of talented artisans, ensuring fair trade and preserving cultural heritage for future generations.
Culture
- Novica's culture is deeply rooted in its core values of fair trade, ethical sourcing, and social impact, thriving in a purpose-driven setting that prioritizes integrity, sustainability, and authentic storytelling. - It fosters an environment that champions cultural diversity, celebrates craftsmanship, and values direct, empathetic relationships with artisans. - Employees are typically passionate about global development, art, and e-commerce, and their culture is further enriched by the National Geographic partnership which instills exploration, education, and authenticity.
Specialties & Industries
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