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Vserv.mobi

Vserv.mobi

Vserv.mobi (commonly known as Vserv) was a prominent global mobile ad exchange and data platform based in Mumbai, India. Founded in 2010, it specialized in providing mobile advertising and monetization solutions for advertisers, app developers, and publishers, particularly focusing on emerging markets. Its platforms like AudiencePro and CPX facilitated data-driven mobile marketing, enabling businesses to connect with mobile users through highly targeted advertisements. The company's operations and assets were later integrated into the Affle Global platform.

Mumbai, Maharashtra, India
201-500 employees (at peak operational phase)

About Us

- Vserv was co-founded by Dippak Khurana and Ashay Padwal in 2010 with the vision of building a robust ecosystem for mobile advertising and commerce. - It quickly established itself as a leading player in the mobile ad tech space, especially known for its innovative approaches to mobile monetization and data-driven audience targeting. - Vserv served a wide array of clients, helping them navigate the complexities of mobile marketing and achieve effective user engagement and revenue generation. - Over its operational years, it raised significant funding and expanded its global footprint before evolving its business model and eventually becoming a part of the broader Affle Global platform, which continues to operate in the mobile marketing space.

Vision

To be a leading global enabler of mobile commerce and advertising, bridging the gap between advertisers, content creators, and the vast mobile user base through innovative technology and data insights.

Mission

While no explicit, public mission statement is readily available, Vserv's operational mission was centered on empowering businesses to effectively reach and engage mobile consumers through intelligent, scalable, and data-driven advertising and monetization technologies, particularly in rapidly growing mobile-first economies.

Culture

- Vserv, as an agile tech startup in the mobile ad-tech boom, likely fostered a fast-paced, innovative, and data-driven culture. - Emphasis would have been on technological advancement, market leadership in mobile advertising, and quick adaptation to the evolving digital landscape. - It aimed to attract talent passionate about mobile technology and its potential for business transformation.

Specialties & Industries

Mobile AdvertisingProgrammatic AdvertisingMobile Ad ExchangeMobile MonetizationData-Driven MarketingAudience TargetingApp MonetizationDigital AdvertisingPerformance MarketingAd Tech.Mobile ApplicationsB2BSaaSPrivate Company

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