YouGov
YouGov is a British international online market research and data analytics firm. It specializes in providing data on public opinion and consumer behaviour collected through online surveys with a large global panel of registered individuals. Its data and insights are used by businesses, media organizations, and governments worldwide for strategic decision-making, brand tracking, and understanding various societal trends.
About Us
Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov revolutionized market research by pioneering internet-based polling. Headquartered in London, UK, it has grown to operate across Europe, North America, the Middle East, and Asia Pacific. YouGov is publicly listed on the London Stock Exchange (LSE: YOU). The company leverages a proprietary panel of millions of opt-in respondents globally, collecting real-time data on a vast array of topics, from political preferences to consumer attitudes and brand perceptions.
Vision
To be the global leader in online market research and data analytics, continuously innovating to deliver insights that truly reflect what the world thinks.
Mission
To provide the world's most accurate and comprehensive data about public opinion and consumer behaviour, enabling informed decision-making for clients.
Culture
YouGov's culture is characterized by its dedication to data accuracy, innovation, and a collaborative global environment. It fosters a diverse and inclusive workplace where employees are empowered to develop new methodologies and solutions, driven by a shared passion for understanding human behaviour and societal trends. Emphasis is placed on intellectual curiosity, analytical rigor, and a commitment to delivering high-quality, impactful insights.
Specialties & Industries
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