R/GA
R/GA is a global digital product and service company that helps clients transform their businesses through consulting, brand design, experience design, marketing, and technology. As part of The Interpublic Group of Companies (IPG), R/GA works with leading brands worldwide to create innovative products, services, and communication strategies for the connected age, focusing on leveraging emerging technologies and cultural shifts.
About Us
- Founded in 1977 by Richard and Robert Greenberg, R/GA began as a pioneer in computer-assisted filmmaking and rapidly evolved into a leading digital agency. - They are renowned for their integrated approach, combining strategic consulting with cutting-edge design, technology, and marketing to solve complex business challenges. - R/GA's core focus is on business transformation, helping companies adapt to rapid technological and cultural changes by building innovative experiences, products, and services for a diverse global client portfolio across various industries.
Vision
R/GA envisions a future where technology and creativity converge to create more human and impactful experiences. They strive to be at the forefront of digital innovation, helping brands not just adapt to change, but lead it, by building new systems, services, and communication platforms that resonate with evolving consumer behaviors and societal values.
Mission
While not explicitly stated as a single mission statement, R/GA's overarching purpose is to design businesses and brands for a more human future. They aim to help clients lead through disruption, build connected and purpose-driven brands, and drive meaningful growth by combining expertise in technology, design, and marketing.
Culture
- R/GA fosters a dynamic and collaborative culture centered on innovation, creativity, and continuous evolution. - They value diversity, strategic thinking, and a problem-solving mindset, encouraging employees to challenge conventions and explore new possibilities. - The environment is fast-paced, global, and geared towards embracing future trends, emphasizing a blend of creative excellence, technological proficiency, and a human-centered approach to design.
Specialties & Industries
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