WPP
WPP plc is a British multinational advertising, public relations, and marketing services company headquartered in London, England. It is the world's largest advertising company by revenue and one of the 'Big Four' agency companies. WPP owns a large number of prominent advertising, public relations, media, and market research networks, serving a diverse portfolio of global clients.
About Us
- WPP is a creative transformation company. - We use the power of creativity to build better futures for our people, planet, clients, and communities. - We deliver services for our clients through our integrated network of agencies, spanning areas like creative development, media planning and buying, public relations, brand consulting, and data analytics. - Our extensive network includes well-known agencies such as Ogilvy, Mindshare, GroupM, AKQA, VML, and Burson Cohn & Wolfe (BCW), among many others.
Vision
WPP's vision is to be the creative transformation company, enabling clients to embrace change and achieve sustainable growth in a rapidly evolving global marketplace. This involves anticipating market trends, developing innovative solutions, and fostering a culture of creative excellence, data-driven decision-making, and responsible business practices.
Mission
While a single, universally static mission statement for WPP is not always explicitly published in a concise form, their operational mission is consistently focused on helping clients grow their businesses and brands. This is achieved through the power of creativity, leveraging insights, technology, and integrated communications to navigate complex market landscapes and build meaningful connections with consumers.
Culture
- WPP fosters a dynamic and diverse culture that emphasizes creativity, collaboration, and continuous learning. - Given its vast network of agencies, localized cultures exist, but common threads include a commitment to client success, a passion for innovation, and an inclusive environment that values different perspectives. - The company prioritizes talent development, sustainability, and ethical conduct, encouraging its employees to make a positive impact on the world.
Specialties & Industries
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