Easyday Retail
Easyday Retail is a prominent supermarket and hypermarket chain in India, focused on providing daily necessities, groceries, and household goods at competitive prices. Originally launched by Bharti Retail (a joint venture with Walmart) in 2008, it subsequently became a key asset of Future Retail Limited, part of the Future Group, after a merger in 2015. Following Future Group's financial restructuring and eventual acquisition by Reliance Retail Ventures Limited (a subsidiary of Reliance Industries) in 2020-2022, the operations and assets of Easyday stores were largely integrated into Reliance Retail's extensive network. The brand continues to serve a wide customer base across various Indian cities, emphasizing convenience and value for everyday shopping.
About Us
- Easyday stores are designed as neighborhood supermarkets offering a wide assortment of products ranging from fresh produce and packaged foods to personal care and home essentials. - The business model emphasizes a value-for-money proposition, often incorporating loyalty programs and discounts to attract and retain customers. - Easyday's journey reflects significant shifts in the Indian retail landscape, moving from an independent entity under Bharti Retail to a core part of major retail conglomerates like Future Group and now Reliance Retail, with each transition aimed at consolidating its market presence and operational efficiency. - It has been a significant player in the organized retail sector, catering to the diverse needs of Indian consumers.
Specialties & Industries
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