Classic Legends
Classic Legends Private Limited is an Indian motorcycle manufacturer and a subsidiary of the Mahindra Group. Established in 2015, the company specializes in acquiring, reviving, and re-introducing iconic classic motorcycle brands. It currently holds the licensing rights for Jawa Motorcycles, Yezdi Motorcycles, and BSA Motorcycles, managing their design, manufacturing, and marketing to combine their legendary heritage with modern engineering and features.
About Us
- Classic Legends was formed with the strategic intent of bringing back the glory of legendary motorcycle marques that held significant cultural and historical importance. - By leveraging the manufacturing prowess and R&D capabilities of the Mahindra Group, Classic Legends meticulously re-engineers these classic bikes to meet contemporary standards of performance, reliability, and emissions, while preserving their distinctive aesthetic and character. - The company aims to cater to a niche market of enthusiasts who appreciate the blend of vintage charm and modern rideability, fostering a new generation of riders for these timeless brands.
Vision
To be a global leader in the premium classic motorcycle segment, fostering a passionate community around legendary brands and setting new benchmarks in design, performance, and heritage preservation.
Mission
To revive, re-imagine, and re-introduce iconic classic motorcycle brands, blending their timeless heritage with modern engineering and design to create a unique riding experience for enthusiasts.
Culture
- Driven by a passion for motorcycling heritage and innovation, the culture at Classic Legends likely emphasizes meticulous design, engineering excellence, and a deep appreciation for the legacy of the brands it revives. - It combines the agility of a specialized automotive company with the robust support and professional ethos of the larger Mahindra Group, promoting a collaborative and quality-focused environment.
Specialties & Industries
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