Roku
Roku, Inc. is an American company that manufactures a variety of digital media players for video streaming and develops the Roku OS, a smart TV operating system. The company's platform allows users to access a wide range of streaming content from various providers. Roku primarily monetizes through advertising on its platform, hardware sales, and content distribution, aiming to be a central hub for streaming entertainment.
About Us
- Founded in 2002 by Anthony Wood, Roku launched its first streaming player in 2008, pioneering the standalone streaming device market. - Over the years, Roku has expanded its product line to include various streaming players and has become a leading provider of smart TV operating systems by licensing Roku OS to TV manufacturers worldwide. - The company's vision is to connect the entire TV ecosystem, providing consumers with easy access to entertainment and offering powerful tools for content publishers and advertisers.
Vision
Roku's vision is to be the leading streaming platform for the world, connecting users to all their favorite entertainment while providing an unparalleled platform for content publishers and advertisers.
Mission
While not explicitly stated as a concise 'mission statement' on their public site, Roku's core purpose revolves around making TV better through its innovative streaming platform. They strive to deliver all the entertainment users want, simplify the streaming experience, and create a valuable ecosystem for content providers and advertisers.
Culture
- Roku's culture emphasizes innovation, customer obsession, and a fast-paced, collaborative environment. - They value curiosity, data-driven decision-making, and a passion for entertainment. - Employees are encouraged to take initiative, work as 'One Team,' and contribute to the evolution of the streaming industry. - Transparency and a focus on impact are also key cultural tenets.
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