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Forrester Research

Forrester Research

Forrester is a leading global research and advisory firm providing insights and advice to business and technology leaders. They offer a range of services including market research, consulting, and events, focusing on helping clients make better decisions in areas such as customer experience, digital transformation, marketing, and technology. Their research is data-driven and focuses on providing actionable insights to help clients navigate the complexities of the rapidly evolving business landscape. They serve a diverse client base spanning various industries and organizational sizes, providing customized solutions to address unique business challenges. Forrester's analysts are recognized experts in their respective fields and contribute thought leadership through publications, presentations, and advisory services. The firm's reputation is built on a foundation of rigorous research methodology, independent analysis, and a commitment to delivering high-quality insights that drive measurable business results.

Cambridge, MA
More than 1000 employees

About Us

- Forrester provides pragmatic advice to visionary leaders, helping them make better decisions and improve growth strategies by delivering actionable insights across the customer lifecycle. - We empower leaders to make intelligent, forward-thinking decisions with our unmatched understanding of today's business and technology landscapes. - Our global team offers comprehensive reports, analyses, and consulting services, combining deep industry expertise with leading-edge research methodologies. - Forrester serves a diverse client base, from Fortune 500 companies to startups, using a tailored approach to strategic problem-solving. - We guide businesses to create modern customer experiences and improve the design and execution of their growth strategies.

Vision

To be the leading global research and advisory firm providing actionable insights to business and technology leaders.

Mission

To empower leaders to make better business decisions through data-driven research and advice.

Culture

- Forrester's culture promotes intellectual curiosity, collaboration, innovation, and data-driven decision-making using rigorous research. - They are committed to high-quality insights, diversity, and inclusion, fostering a respectful and empowering work environment. - Their fast-paced culture reflects the dynamic business and technology landscape. - Client success and continuous improvement are central to their work.

Specialties & Industries

Market researchcustomer experiencedigital transformationmarketing strategytechnology strategybusiness strategydata analyticsconsultingeventsthought leadershipindustry analysiscompetitive intelligenceB2B marketingB2C marketingsales strategyproduct strategy.Information Technology & ServicesData Analytics & Business IntelligenceB2BEnterprisePublic Company

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