Meesho

Meesho is a social commerce platform that empowers individuals, particularly women, to start their own online businesses. It operates on a reseller model, connecting individual entrepreneurs with a vast network of suppliers and enabling them to list and sell products through various social media channels and messaging apps. Meesho provides a user-friendly mobile app that simplifies the entire process, from product selection and catalog management to order fulfillment and customer service. The platform caters to a wide range of products, including fashion, beauty, home goods, and electronics, appealing to a broad consumer base across India. Meesho's success is largely attributed to its ability to tap into the burgeoning social commerce market, leveraging existing social networks to create a decentralized and scalable business model, while offering affordable products and flexible opportunities for its resellers.