Hustle
MTV Hustle was a Hindi-language Indian reality television series that aired on MTV India. The show was a rap competition, aiming to discover and promote the next generation of Indian hip-hop artists. It featured aspiring rappers competing in various challenges, judged by prominent figures in the Indian hip-hop scene. The series garnered significant attention and contributed to the rising popularity of hip-hop in India. While specific details on its current operational status are unavailable, it's understood that the series concluded after multiple seasons, showcasing finalists and winners who achieved some level of recognition in the Indian music industry. The show's format emphasized not only lyrical skill but also stage presence, originality, and overall artistic expression.
About Us
- MTV Hustle, a Viacom18 product, significantly boosted Indian hip-hop's growth and mainstream acceptance. - The platform provided a stage for emerging artists to compete, collaborate, and gain wider exposure. - Extensive scouting, auditions, and mentorship were central to discovering and nurturing new talent. - Over multiple seasons, the show elevated Indian hip-hop artists and their music. - Significant investment created an engaging and aspirational platform for aspiring rappers.
Vision
To establish MTV Hustle as the leading platform for Indian hip-hop, fostering a vibrant and inclusive community of artists and fans, and elevating the genre to new heights of recognition and appreciation.
Mission
To discover and nurture the next generation of Indian hip-hop artists, providing a platform for them to showcase their talent, build their careers, and contribute to the growth of the Indian hip-hop music scene.
Specialties & Industries
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