Prasar Bharati
Prasar Bharati is India's public service broadcaster. It encompasses both All India Radio (Akashvani) and Doordarshan, the national television network. Its mandate is to inform, educate, and entertain the diverse population of India through a variety of radio and television channels, including national, regional, and specialized programming. The organization plays a crucial role in disseminating information to remote and underserved areas, promoting national integration, and showcasing India's cultural heritage. Prasar Bharati's operations involve news broadcasting, program production, technical infrastructure management, and regulatory compliance within the framework of its public service remit. Its reach extends across India through terrestrial and digital platforms, impacting millions of viewers and listeners daily.
About Us
- Prasar Bharati, established in 1997, is an autonomous body overseeing India's public broadcasting services, replacing a previous government-controlled structure to promote editorial independence and accountability. - It manages a nationwide network of radio and television stations, studios, and transmission facilities. - Its operations combine journalistic practices, technological advancements, and creative content development to serve the public interest. - Prasar Bharati employs numerous journalists, producers, technicians, and administrative staff.
Vision
To be a leading public service broadcaster globally, setting benchmarks in quality, innovation, and social impact. Prasar Bharati envisions a future where its content consistently resonates with its audience, reflecting their aspirations and contributing to national progress. This includes embracing technological advancements to expand reach, enhance engagement, and maintain relevance in the evolving media landscape. The vision emphasizes continuous improvement in content quality, technical capabilities, and management processes.
Mission
To provide comprehensive and unbiased information, education, and entertainment to all citizens of India, irrespective of location, background, or socioeconomic status. This encompasses delivering high-quality content reflecting national unity, cultural diversity, and promoting democratic values. The mission further aims to reach even the most remote areas of India, bridging the information gap and fostering national integration.
Culture
- Prasar Bharati's culture blends public service ethos with journalistic integrity, fostering collaboration within a large, diverse organization. - The organization prioritizes professional excellence, adherence to broadcasting ethics, and responsible public service delivery. - While specific internal practices remain undisclosed, the overarching mission reflects a commitment to teamwork, professionalism, and public accountability.
Specialties & Industries
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