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Yash Raj Films

Yash Raj Films

Yash Raj Films (YRF) is one of India's leading film production and distribution companies. Established in 1970 by Yash Chopra, the studio has played a pivotal role in shaping the landscape of Hindi cinema. Known for its romantic dramas, action films, and family entertainers, YRF boasts a rich catalog of iconic movies that have garnered critical acclaim and commercial success both domestically and internationally. Beyond feature films, the studio also produces television content and engages in music production, showcasing a comprehensive approach to entertainment. YRF has consistently adapted to changing trends in the industry, embracing new technologies and storytelling formats while upholding its reputation for quality and storytelling excellence. The company has nurtured and launched numerous successful actors and directors, contributing significantly to the growth and evolution of Bollywood talent.

Mumbai, Maharashtra, India

About Us

- Yash Raj Films (YRF), founded in 1970 by Yash Chopra, initially produced romantic dramas but expanded into diverse genres like action, comedy, and thrillers. - YRF is a leading brand in the Indian film industry, known for quality filmmaking and compelling narratives. - The studio is committed to excellence, meticulous production, nurturing talent, and creating resonant films. - YRF's legacy includes a culture of creativity, innovation, and pushing the boundaries of Hindi cinema. - YRF has successfully adapted to the digital age while maintaining its storytelling and artistic integrity.

Vision

To remain a leading global entertainment company, constantly innovating and evolving while preserving the legacy of impactful storytelling and cinematic excellence that defines the YRF brand. To be a pioneer in shaping the future of Indian cinema and entertainment.

Mission

To create and deliver compelling and engaging cinematic experiences that entertain, inspire, and resonate with global audiences while upholding the highest standards of quality and artistic excellence.

Culture

- YRF cultivates a collaborative, innovative environment prioritizing teamwork and mutual respect within filmmaking. - The studio supports employee growth and development in a creative and high-quality production setting. - A strong work ethic is balanced with creative freedom and the exploration of new ideas.

Specialties & Industries

Film ProductionFilm DistributionTelevision ProductionMusic ProductionTalent ManagementPost-Production ServicesMarketing and Distribution of Films (International and Domestic)Marketing & Advertising Technology (MarTech/AdTech)Product Based CompanyB2CEnterprisePrivate Company

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