Crompton Greaves
Crompton Greaves Consumer Electricals Limited (CGCEL) is a leading Indian consumer durables company. It operates primarily in the fast-growing consumer electrical segment, offering a diverse range of products including fans, lighting solutions, pumps, and other home appliances. The company boasts a strong brand presence in India and has established a wide distribution network across the country. CGCEL focuses on innovation, quality, and customer satisfaction, constantly striving to enhance its product portfolio and expand its market reach. Their products are targeted towards a broad consumer base, ranging from individuals seeking cost-effective solutions to those looking for premium and technologically advanced appliances. The company’s history is rooted in a legacy of electrical engineering expertise, evolving from a larger conglomerate to its current focus on consumer-centric products. They are known for their commitment to energy efficiency and sustainable practices in their manufacturing processes and product designs.
About Us
- Crompton Greaves Consumer Electricals Limited (CGCEL) was incorporated on 26th September 2012, resulting from a demerger from Crompton Greaves Limited and quickly becoming a major player in the Indian consumer electrical market. - CGCEL's success is based on strong brand recognition, a wide product portfolio, robust distribution, and a commitment to innovation and improvement. - From its start, CGCEL has focused on providing high-quality, reliable, and competitively priced products to meet diverse Indian consumer needs. - Their journey demonstrates adaptation to market demands and evolving customer preferences. - This includes developing new products and improving existing ones through technological advancements and customer feedback.
Vision
To be the leading and most trusted consumer electrical brand in India, consistently exceeding customer expectations and setting new industry benchmarks.
Mission
To provide high-quality, innovative, and reliable consumer electrical products that enhance the lives of Indian consumers, while adhering to sustainable business practices.
Culture
- Crompton Greaves fosters a culture of innovation, collaboration, customer centricity, and ethical business practices. - Employee empowerment, teamwork, and continuous learning are emphasized. - A dynamic and inclusive work environment encourages creativity, problem-solving, and diversity. - The company is committed to social responsibility and providing growth opportunities. - This culture aims to attract and retain top talent, fostering a sense of shared purpose.
Specialties & Industries
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