M&M

Mars, Incorporated, doing business as M&M's, is a global manufacturer of confectionery products, best known for its namesake chocolate candies, M&M's. The company's portfolio extends far beyond this iconic brand, encompassing a wide range of chocolate, snack, and pet food products sold across the globe. M&M's themselves are characterized by their colorful candy shells and iconic 'm' imprinted on each piece. The brand's marketing campaigns are frequently innovative and engaging, contributing significantly to its global recognition and market leadership in confectionery.

McLean, Virginia, USA

Mars, Incorporated is a large multinational company with tens of thousands of employees globally. Precise employee numbers for the M&M's division are not publicly disclosed.

About Us

- Mars, Incorporated, founded in 1911, is a privately held American multinational company with a diverse portfolio of confectionery, pet food, and other food products. - Its flagship brand, M&M's, launched in 1941, is globally recognized for its candies and marketing. - The company's success is driven by innovation, quality focus, and a global distribution network. - Mars, Inc. - is committed to its employees and communities, guided by its founding principles and corporate responsibility initiatives. - Its history reflects a dedication to product innovation and strategic marketing.

Vision

Mars' vision focuses on being a global leader in confectionery, pet food, and other food products, while maintaining a commitment to sustainability, responsible business practices, and employee well-being. The M&M's brand, as a flagship product, plays a crucial role in achieving this ambitious vision by maintaining its market leadership and innovating within the confectionery industry.

Mission

Mars' overarching mission is to create a better world for pets, contribute to a healthy planet, and promote well-being for people and their communities. While not explicitly stated as a singular mission statement for the M&M's brand, this broader Mars corporate mission underpins the brand's activities and sustainability efforts. The success of the M&M's brand contributes significantly to Mars' overall ability to achieve its broader mission.

Culture

- Mars, Incorporated's culture prioritizes principles, quality, responsibility, and mutual respect, likely reflected in its M&M's subsidiary. - It emphasizes employee development, ethical conduct, and sustainability. - The company utilizes a flat structure promoting collaboration.

Specialties & Industries

M&M's specializes in the manufacturing and marketing of chocolate candies. Their expertise lies in product innovation (developing new flavors and varieties)brand marketing (creating iconic and memorable campaigns)and global distribution (ensuring widespread accessibility). The company's manufacturing processes are highly advancedensuring consistent quality and efficient production. Beyond the core productM&M's expertise extends to brandingpackagingand targeted marketing campaigns to specific demographic groups.Manufacturing & Industrial AutomationMarketing & Advertising Technology (MarTech/AdTech)B2CFortune 500Product Based Company

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