Reebok
Reebok is a global footwear and apparel company known for its athletic shoes, clothing, and accessories. Established in 1895 as J.W. Foster and Sons, the company eventually evolved into Reebok, a brand synonymous with fitness, innovation, and a rich history in athletic performance and lifestyle. Reebok offers a diverse product line catering to various fitness activities and styles, encompassing running, training, walking, and workout apparel, as well as collaborations with prominent designers and influencers to create unique and fashionable items. Beyond the product itself, Reebok fosters a brand identity focused on empowering individuals through fitness and self-expression, leveraging its heritage to remain relevant in the constantly evolving athletic and lifestyle markets.
About Us
- Reebok, founded in 1895, started by crafting spiked running shoes and has since built a legacy on innovation and athletic performance. - The brand's name, derived from the Afrikaans word for gazelle, reflects its focus on speed and agility. - Reebok has consistently introduced groundbreaking footwear designs, including the Freestyle, Classic Leather, and Pump. - Now a subsidiary of Adidas since 2005, Reebok maintains its unique identity and market focus while collaborating with the larger group. - Its commitment to innovation and collaborations with influential figures has made Reebok a globally recognized brand.
Vision
Reebok envisions a world where fitness is accessible to all and individuals feel empowered to push their limits and express themselves authentically. The company aims to be a leading global brand in athletic apparel, known for its cutting-edge designs, commitment to innovation, and its ability to connect with diverse audiences through shared passions and values. This vision involves continued growth and innovation while staying true to its heritage and creating products and experiences that resonate with consumers worldwide.
Mission
Reebok's mission is to empower individuals to achieve their fitness goals and express their unique style through high-quality athletic apparel and footwear. This includes a dedication to providing innovative products that enhance athletic performance and support a healthy, active lifestyle. Further, it involves inspiring individuals through inspiring marketing and collaborations, fostering a sense of community, and promoting inclusivity within the fitness and fashion world.
Culture
- Reebok cultivates a collaborative and creative work environment where employees feel empowered to contribute. - The company prioritizes teamwork, mutual support, and the attainment of shared objectives. - Reebok's culture is defined by inclusivity, diversity, and a commitment to sustainability, impacting both products and internal operations. - These values are actively promoted through workforce diversity, supply chain practices, and sustainable manufacturing.
Specialties & Industries
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