Adidas
Adidas AG, commonly known as Adidas, is a multinational corporation headquartered in Herzogenaurach, Germany. It is one of the world's largest sportswear manufacturers, designing and manufacturing shoes, clothing, and accessories. The company's product portfolio caters to a wide range of sports and activities, from running and training to football (soccer), basketball, and tennis. Beyond its core sportswear offerings, Adidas also owns and operates Reebok, a significant competitor in the athletic footwear and apparel sector. Adidas's business model incorporates a robust global distribution network, encompassing both its own retail stores and a vast network of wholesale partners. The company's success is built upon a foundation of innovative product design, endorsements from high-profile athletes and celebrities, and extensive marketing campaigns targeting diverse demographics globally. It consistently invests in research and development to create cutting-edge technology in materials and performance enhancement, striving to maintain its position at the forefront of athletic apparel innovation.
About Us
- Founded in 1949 by Adolf "Adi" Dassler, Adidas initially produced soccer cleats and running shoes, quickly expanding into various sports and activities. - Adi Dassler's innovation and passion for sports fueled Adidas's early success, marked by advancements in shoe technology and collaborations with iconic athletes. - The company's global expansion involved significant investments in manufacturing and retail, leading to diversification into apparel, accessories, and equipment. - Adidas's continuous growth solidified its position as a leader in the sportswear market. - The company's history reflects its commitment to innovation and athletic excellence.
Vision
To be the leading sports brand that inspires and empowers athletes and consumers globally to achieve their full potential.
Mission
To be the best sport brand in the world.
Culture
- Adidas cultivates a collaborative, creative, and innovative work environment fueled by a passion for sports and teamwork. - Diversity and inclusion are central to Adidas's culture, fostering an environment where varied perspectives are valued. - A results-oriented approach is balanced with a supportive atmosphere that empowers employees to take ownership. - Adidas promotes a culture of sustainability and social responsibility throughout its operations and supply chain.
Specialties & Industries
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