Levi's
Levi Strauss & Co., commonly known as Levi's, is a global clothing company known for its denim jeans, casual wear, and accessories. Founded in 1853 by Levi Strauss, the company revolutionized the apparel industry with its durable and iconic denim jeans, initially designed for miners during the California Gold Rush. Over the years, Levi's has adapted to changing fashion trends, while retaining its core identity as a purveyor of classic, timeless styles. The brand has built a strong reputation for quality, craftsmanship, and its commitment to sustainability and ethical practices. Levi's products are sold worldwide through a network of retail stores, online channels, and department stores, catering to a broad demographic spanning various age groups and styles. The company's success is attributed to its consistent focus on innovation, brand heritage, and a dedicated global customer base.
About Us
- Levi Strauss & Co., founded in 1853, created durable denim work pants that became a cornerstone of American culture and fashion. - The company's evolution from a dry goods business into a global powerhouse involved milestones like the iconic 501® jeans and collaborations with leading designers. - Levi's commitment to ethical manufacturing and social responsibility is central to its brand. - Today, the brand balances its legendary past with a forward-thinking approach to design and sustainability. - Levi's continues to shape the global fashion landscape.
Vision
To be a globally recognized leader in sustainable and ethical apparel manufacturing, setting new standards for the industry while continuing to build a beloved and iconic brand that resonates with generations to come. To remain a powerful force for good in the world, reflecting the values of community engagement, environmental responsibility, and inclusivity.
Mission
To be the world's leading casual apparel brand, creating innovative and stylish clothing that reflects the values of quality, originality, and sustainability. To empower individuals through clothing, while driving positive change within our industry and communities.
Culture
- Levi Strauss & Co.'s culture prioritizes creativity, collaboration, inclusivity, and open communication, fostering innovation among employees. - The company is deeply committed to ethical manufacturing, sustainable practices, and social responsibility, reflected in its operations and supply chain. - Its strong heritage and commitment to employees are central to its identity. - The culture encourages individuality and self-expression, aligning with the brand's image of personal style and self-confidence. - Social responsibility and community involvement are integral aspects of Levi's culture.
Specialties & Industries
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