Job Description
Implement, review and fine-tune the marketing strategies to escalate business volumes based on regional market needs Develop and assist the HOS for the Annual Operating Plan (Revenue/Sales, Budget, manpower, etc.) and develop upon the future Sales targets based on the market trends
Set clear volume targets and KPIs for his/her team and territories. Managing the Sales and distribution channel and guiding the sales force on the same Use field data for market to identify brand/pack gaps and partner with other stakeholders to develop area plans to drive shares
Drive execution in the market as per the plan of audited unit/towns Ensuring Continual Growth in Current Markets Creating expansion Opportunities in new markets Track competitor activity on a continuous basis and take action to counter competitor strategies
Conducting regular feedback sessions with team members and providing necessary inputs Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set