Circana
Overview
Circana is a leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, Circana provides clarity that helps clients take action and unlock growth. They deliver critical knowledge and cutting-edge solutions to leading brands and retailers in a variety of industries, including consumer packaged goods (CPG), retail, and media.
About Us
Circana was formed in 2022 through the merger of IRI and NPD Group. They bring together complementary data assets, technology, and expertise to offer clients a more complete and nuanced understanding of the consumer landscape. They help clients understand consumer behavior, identify growth opportunities, and make better decisions across their business. They operate globally, serving clients in more than 20 countries.
Vision
To be the indispensable partner for brands and retailers navigating the evolving consumer landscape.
Mission
To be the leading advisor on consumer complexity, helping clients take action and unlock growth.
Culture
Circana's culture emphasizes innovation, collaboration, and client focus. They foster a diverse and inclusive workplace where employees are empowered to contribute their unique perspectives and expertise. They value intellectual curiosity, data-driven decision-making, and a commitment to delivering exceptional results for their clients.