Brand Marketing Manager

Position: Brand Manager (Marketing)

Location: Chennai (Head Office)

Job Type: Permanent

Job Purpose:

• To develop and execute brand strategies that drive growth, enhance brand equity, and strengthen market presence. The role involves managing consumer insights, innovation initiatives, marketing campaigns, and cross-functional coordination to achieve business objectives.

Key Responsibilities:

• Develop and implement brand strategies aligned with business goals and market opportunities.
• Manage brand positioning, communication plans, and integrated marketing campaigns.
• Conduct consumer research and leverage insights to drive brand growth and innovation.
• Plan and execute product launches, promotions, and marketing initiatives.
• Collaborate with sales, R&D, and other stakeholders to ensure effective brand execution.
• Monitor market trends, competitor activities, and consumer behaviour to identify growth opportunities.
• Analyze campaign performance and provide actionable insights to improve effectiveness.

Qualifications:

• MBA in Marketing from a reputed institute of national repute.

Experience:

• 45 years of strong brand management/marketing experience in the Food/FMCG industry, preferably with leading national or multinational organizations.
• Hands-on experience in brand strategy, consumer insights, innovation, communication planning, and campaign execution.

Key Requirements:

• Strong experience in brand management and marketing within the Food/FMCG sector.
• Exposure to managing national or MNC brands with a strong understanding of consumer behaviour.
• Sales experience will be an added advantage; however, the candidate should currently be working in a marketing/brand management role.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.