Experience
5 - 7 yrs
Job Location
Bengaluru, India
Vacancy
1
Designation
Brand & Marketing Manager
Job Type
Not specified
Job Description
Job Description
At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trends and evolving needs of millennials, Crossbeats is on a mission to create products integrated with the latest technology. We are committed to building great products by investing in innovation and long-term value creation.
Role Overview
We are currently looking for a Brand Marketing Manager .
As the Brand Manager, you will own the marketing function across brand, retail, digital, and growth . This is a rare opportunity to take full ownership of a high-potential brand and scale it nationally from an early stage.
We are looking for a versatile, hands-on brand builder who can own projects, think strategically, and execute quickly. You will work closely with the founder, advisors, operating partners, and a lean but high-performing marketing team.
If you have:
- The curiosity of a consumer psychologist
- The hustle of a startup operator
- The creativity of a TikTok-native marketer
this role is for you.
Key Responsibilities
1. Brand Strategy Execution
- Develop and own a 360 brand strategy defining long-term equity, positioning, and direction
- Translate consumer insights and category trends into campaign ideas and innovation opportunities
- Create brand decks, messaging frameworks, communication strategies, and storytelling assets
2. Data Consumer Insights
- Analyze market research, marketing, and consumer data to identify growth opportunities
- Build deep understanding of shopper motivations, unmet needs, and competitive dynamics
- Lead business and consumer analysis to develop strong competitive strategies
3. PL Ownership
- Allocate budgets across channels to maximize efficiency and ROI
- Forecast marketing investments and ensure cost-effective execution
4. Cross-Functional Collaboration
- Act as the go-to person for all brand and marketing decisions
- Collaborate with Sales and Operations teams to align strategies
- Manage agencies, freelancers, and marketing talent development
Who You Are
- 5 7 years of experience in brand, marketing, or growth (FMCG/snacks/beverages preferred)
- A balance of strategic thinking and hands-on execution
- Strong understanding of consumer analytics and shopper marketing
- Proven ability to drive trial, engagement, and growth through data and storytelling
- Thrive in a fast-paced startup environment : scrappy, collaborative, and customer-obsessed