Job Description
Key Responsibilities:
- Manage the overall marketing function to achieve marketing and sales objectives.
- Plan New Product Development (NPD) and GTM launches with ownership of P&L and budgets.
- Develop marketing strategies, assess product potential, conduct market analysis, and create sales roadmaps.
- Set sales targets (sell-in & sell-out), plan promotions, conduct competitor analysis, and review sales performance periodically.
- Execute marketing and sales initiatives within approved budgets to achieve sales targets, customer retention, and market expansion.
- Supervise marketing and sales teams to strengthen execution and drive business growth.
- Recommend and implement effective marketing mix strategies for new product launches.
- Develop marketing communication plans and coordinate with media agencies to improve brand awareness, brand equity, and cost-effective campaign execution.