Job Description
About the Role:
We're hiring a Brand & Marketing Manager to own brand identity, marketing collateral, offline retail visibility, and influencer partnerships across all our markets (East Africa, West Africa, Gulf & EU).
You'll run this remotely from Delhi, working closely with country teams, e-commerce partners, and retail ops on the ground.
This is a builder role - there is no existing brand playbook to inherit. You'll create it.
Total Experience: 8-15 years
What You'll Own:
1. Brand Strategy & Positioning:
- Define and evolve Badili's brand identity across markets, moving us from "another refurbished phone seller" to a recognized, trusted brand.
- Ensure consistent brand voice and visual identity across markets while allowing for local nuance.
2. Marketing Collateral & Creative:
- Own creative output for product listings, campaigns, social media, and retail product photography, video, banners, packaging.
- Brief and manage designers, agencies, and freelancers across markets.
- Build a reusable creative asset library that scales across countries without reinventing per market.
3. Offline Retail Visibility:
- Design and roll out in-store branding, POSM (point-of-sale materials), and merchandising standards for retail concessions.
- Work with country and retail ops teams to ensure standards are actually implemented on the ground, not just designed on paper.
4. Influencer & Partnerships:
- Identify, negotiate, and manage influencer tie-ups across markets.
- Build a repeatable framework for influencer selection, ROI tracking, and contract terms not one-off deals.
5. Market-Specific Campaigns:
- Localize campaigns per market (language, cultural context, price sensitivity, channel mix) while staying on-brand.
- Coordinate launch campaigns for new market entries or category pushes (e.g., Samsung/iPad refurb visibility push).
6. Cross-Functional Coordination:
- Work daily with country teams (mostly remote, spread across time zones) who execute on the ground.
- Manage marketing budget across markets and report on spend efficiency and campaign performance.
What We're Looking For:
- 4-8 years in brand or marketing roles, ideally retail, FMCG, consumer electronics, or e-commerce.
- Proven experience running campaigns across multiple markets or geographies simultaneously - African market experience is a strong plus, not a requirement.
- Direct experience with influencer marketing - sourcing, negotiating, tracking ROI.
- Strong creative judgment; can brief a designer clearly and tell good creative from mediocre creative.
- Comfortable managing distributed, remote field teams you've never met in person, across multiple time zones.
- Data-driven - you track what's working and kill what isn't, rather than running on gut feel alone.
- High ownership, fast-moving, comfortable with ambiguity - we don't have a 40-page brand book waiting for you.
Logistics:
- Extensive coordination with Africa and UAE time zones; some travel to markets expected.
- Reports directly into the Founder's Office.
Location: Delhi (in-office).