Experience
5 - 8 yrs
Job Location
Bengaluru, India
Vacancy
1
Designation
Adobe Analytics Developer
Job Type
Not specified
Job Description
- Design and implement Adobe Analytics tracking using AppMeasurement.js and Adobe Web SDK (AEP) across web and mobile platforms.
- Migrate legacy AppMeasurement
- based implementations to Web SDK where applicable.
- Translate business and marketing KPIs into technical tracking requirements and tagging strategies.
- Configure and maintain Adobe Launch / AEP Tags for rule
- based tracking, data layer usage, and event triggers.
- Collaborate with product managers, developers, and marketing stakeholders to ensure robust and consistent analytics setup.
- Debug and validate implementations using browser developer tools, Adobe Debugger, and network monitoring tools.
- Document tagging architecture, data layer schema, and technical specifications.
- Ensure tracking complies with privacy regulations and consent management systems (e.g., OneTrust, TrustArc).
- Monitor data integrity and troubleshoot tracking issues or discrepancies. Required Skills:
- 4-5 years of hands
- on experience with Adobe Analytics implementation.
- Proficiency in both AppMeasurement.js and Adobe Web SDK.
- Solid understanding of JavaScript, browser DOM, and analytics debugging techniques.
- Experience with Adobe Launch / Tags, and custom rule creation.
- Strong knowledge of Data Layer design and structured event tracking.
- Familiarity with Adobe Experience Platform Debugger, Charles Proxy, or similar tools.
- Analytical mindset with strong attention to detail and problem
- solving skills. Nice to Have:
- Adobe Certified Expert
- Adobe Analytics Business Practitioner or Developer.
- Experience with server
- side tagging, hybrid app tracking, or mobile SDKs.
- Working knowledge of Adobe Target, Audience Manager, or other Adobe Experience Cloud tools.
- Familiarity with Google Analytics, Google Tag Manager (GTM), or other digital analytics platforms. Location Note: This is a hybrid role based in Bengaluru. Candidates are expected to work from the office as per project requirements.