4Kids Entertainment
Overview
4Kids Entertainment, formerly known as 4Kids Productions, was an American licensing company. The company was previously involved in the production, licensing, and distribution of children's entertainment around the world. They are known for their English-language adaptations and localization of Japanese anime, most notably Pokémon, Yu-Gi-Oh!, and Teenage Mutant Ninja Turtles. 4Kids often heavily edited the content of these shows, which led to criticism and controversy.
About Us
4Kids Entertainment was a media company specializing in adapting and distributing children's entertainment. The company gained notoriety for its English-language dubs of Japanese anime, which often involved significant alterations to the original content to make it more suitable for a Western audience. While they achieved commercial success, their practices were also widely criticized by anime fans.
Vision
The vision of 4Kids Entertainment was to be a leading provider of children's entertainment, recognized for its ability to adapt and distribute content that resonated with young audiences.
Mission
The mission of 4Kids Entertainment was to bring engaging and entertaining content to children worldwide, primarily through adaptation and distribution of existing media properties.
Culture
4Kids Entertainment's culture was characterized by a focus on commercial success and a willingness to make significant changes to source material to appeal to a broader audience. This approach, while profitable, created a divide between the company and the fanbases of the original works they adapted.
Headquarters
Vijayawada, Andhra Pradesh