Web Development Professional

Roles and Responsibilities

• Drive the entire inbound marketing efforts towards setting up demand generation engine for the business
• Drive revenue growth through marketing channels
• Work with Inside sales team to deliver consistent business growth
• Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability
• Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach
• Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine
• Plan and deliver successful webinars every quarter
• Drive Video Marketing - Solution / Products showcase, Demo, Testimonial and Case Studies
• Create customer presentations and contribute in building key proposals
• Build Community/s
• Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)
• Generate value through Event marketing
• Would be expected to lead all communication effort including internal communication, public relations and analyst relations
• Account Base Marketing
• Apart from India should be well versed with marketing in South Asia and UAE markets

Skills and Qualifications

• Ideal candidate would come with 10-12 years of experience, preferably in the business-to-business IT Services category
• Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot, Zoho CRM etc
• Extensive lead gen experience through digital channels
• High attention to detail and ability to manage multiple, competing priorities simultaneously
• Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats
  
  
• CTC:Upto 30 LPA

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.