Urgent hiring For the role of Digital Marketing Manager-CP Delhi

Role Focus: This is primarily an SEO-driven role. Candidates will be evaluated first on SEO expertise, followed by ASO, engagement/marketing-automation tools, and paid marketing as a supporting skill.

Priority Skill Requirements

1. SEO (Primary focus of this role)

• Own end-to-end SEO strategy on-page, off-page, and technical SEO — to drive organic traffic and rankings
• Conduct keyword research, content gap analysis, and competitor SEO benchmarking
• Monitor site health, crawlability, indexing, page speed, and Core Web Vitals
• Work with content and design teams to optimize on-site content for search intent and conversions
• Track SEO KPIs (organic traffic, rankings, CTR, conversions) and report actionable insights

2. ASO (App Store Optimization)

• Optimize app store listings (title, keywords, description, creatives) to improve visibility and rankings
• Monitor app store analytics and iterate based on install and conversion trends
• Run A/B tests on app store creatives and metadata to improve download rates

3. Engagement / Marketing Automation Tools (CleverTap, MoEngage, or equivalent)

• Use engagement platforms like CleverTap or MoEngage to build user segmentation, lifecycle campaigns, and retention flows
• Design and execute push notification, in-app messaging, and email/SMS journeys to improve engagement and reduce churn
• Monitor user analytics and behavioral data to inform engagement strategy

4. Paid Marketing (Added advantage)

• Support SEM and display advertising campaigns as needed to complement organic efforts
• Assist in budget allocation across paid channels and monitor ROI/KPIs
• Use A/B testing to optimize paid campaign performance

Other Responsibilities

• Develop and implement comprehensive digital marketing programs across web, database marketing, email, and social media, in line with brand plans and business priorities
• Work with content marketing and design teams to create suitable content for each stage of the customer's digital journey
• Review and optimize the design and content of all online assets
• Plan and control digital marketing budget and spend across channels
• Analyze campaign results and effectiveness, delivering actionable insights and portfolio-wide reporting

In case you have all the above mentioned skills, please share your cv at pratima.suyal@mastertrust.co.in or call me at 9870557180