Unit Manager - Digital Platforms and Consumer AI

Job Purpose


Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities


Key Responsibilities
Campaign Management (Primary Focus)

Plan, launch, and manage campaigns across Search, Social, Push Campaign

Work closely with content team to manage ad copies, creatives, and landing page requirements

Scale high-performing campaigns and optimise basis performance

Work closely with media/agency partners for campaign execution
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A/B Testing Experimentation

Design structured A/B tests across creatives, audiences, landing pages, and offers

Test hypotheses to improve CTR and cost efficiency

Measure results statistically and implement winning variations

Build a continuous experimentation roadmap
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Funnel Tracking Optimization

Track full acquisition funnel:
Discovery to fulfilment

Identify drop-offs and conversion bottlenecks

Partner with Product/Tech to fix funnel leakages

Improve conversion rates and reduce cost per acquisition through data-led actions

Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
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Consumer AILed Targeting Personalization

Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes

Execute automate remarketing framework

Support personalized communication and recommendation initiatives
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Analytics Reporting

Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV

Create dashboards and performance reports

Analyze campaign and cohort performance

Share insights and optimization recommendations with stakeholders
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Cross-Functional Collaboration

Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments

Translate campaign needs into clear requirements for implementation

Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience


Key Skills Competencies
Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________

Ideal Profile

24 years in performance/growth marketing

Strong hands-on experience managing paid campaigns

Comfortable with data, numbers, and experimentation

Detail-oriented executor with strong problem-solving skills

Experience in fintech/lending/app growth is a plus